Hi, I'm Caroline! Back in 2015, I opened CW Pencil Enterprise in a 200 square foot storefront on the Lower East Side of New York City. My vision was to create a space in which I could share the magic of my favorite object: the pencil. As an enthusiastic user of this wood-cased wonder, I wanted to introduce others to the beautiful and unique versions that exist all around the world but are seldom found in the U.S.
As it turns out, there are thousands of others who appreciate the minutiae of this very specific and historic writing tool. In 2015, I published by first book, The Pencil Perfect: The Untold Story of a Cultural Icon with Gestalten, and in 2017 we moved to our current, larger store on Orchard Street.
With the support and collaboration of my incomparable team, we renovated our shop (and re-launched this website!) to include all of the other categories office supplies we use and love in 2021.
My goal from day one was to create a friendly space that functions as a true specialty shop. We want you to rediscover the joy of slowing down and experiencing the tactility of analog tools. Whether it be to learn about the histories of objects, or to seek recommendations for your perfect pencil, or simply to find a better, more mindful version of an everyday desk tool, we hope that you'll always leave our shop (or our website) feeling like you learned something and discovered a little slice of magic.