You might notice that some of the pricing on our website is different this week. The truth is, every other year, in January, we do a pricing audit to adjust our cost prices as they've changed and to also change our retail prices as needed. Over the course of two years, wholesale prices often go up, shipping costs increase and import duties/fees change, so naturally, we need to change some of our prices. Not everything is affected and in fact, some items have actually gone down in price. In addition, mostly due to the increases in USPS rates and import duties, we're raising the price of our subscription box to $32.50 a quarter, effective starting with the March box.
It's important to me to always be transparent about these things. The reality of it is, the retail market is difficult and it's my personal goal this year to be smarter when it comes to the finances of running a business.